Case Study: Sophia Amoruso

What I Learned From Reading #GIRLBOSS

Case Study: Sophia Amoruso

Name: Sophia Amoruso
Age: 30
Occupation: Founder & Executive Chairman (Former CEO)
Company: Nasty Gal
Net Worth: $250 million (Forbes)
Honors and Awards (LinkedIn): Vanity Fair Best Dressed and New Establishment (2014); Fortune 40 under 40 (2014); Inc. 30 under 30 (2013); Forbes 30 under 30 (2013); Fast Company Most Innovative Companies (2013)

Case Study: Sophia Amoruso

As the founder and owner of Nasty Gal, the fastest-growing online retailer in the country, Sophia Amoruso is the creative visionary, modern-day entrepreneur and fashion doyenne who has forged an unprecedented path in building a modern brand. Recently named by Forbes as “Fashion’s New Phenom,” Amoruso’s rising success and business savvy was touted for being “up there with retail’s most profitable ventures.” – Sophia Amoruso’s LinkedIn

Fashionable, innovative, ambitious, and a total bad-ass. Sophia Amoruso is the ultimate #Girlboss and #ModernAlice. Creating a cult fashion empire from selling vintage clothing during the peak of the Ebay era, the nomadic young woman took the retail fashion industry by storm by establishing Nasty Gal. In addition, thanks to her best-selling business autobiography, we are able to peer into her eclectic mind as she finds her path to attaining the #girlboss throne.

If you are still a skeptic, here are five things from her book #GIRLBOSS to solidify her credibility as a powerhouse.

Case Study: Sophia Amoruso

1. “Money looks better in the bank than on your feet

With no financial cushion or support, Amoruso built Nasty Gal with no debt. Armed with only a few dollars to auction vintage finds from thrift stores on Ebay, she was able to nurture an online retail company to sustaining a revenue of $28 million without borrowing so much as a nickel. Even the most savvy entrepreneurs would applaud to accomplishing such a feat. It just goes to show that this CEO is more than just good looks and a fashionable style. She understands the value of a dollar and the power of investing money where it matters. After all, cash is king. Without cash, expensive things are just temporary trophies with no value.

Case Study: Sophia Amoruso

2. “Treat your mind like your money; don’t waste it.”

Like any successful person (whether that be measured in monetary value or spiritual satisfaction or both), Amoruso believes that positive affirmations are key to achieving your goals and beyond. In her book, she labels this as magic. “…magical thinking is the alchemy that you can use to visualize and project yourself into the professional and personal life that you want.” She preaches that focusing on what you can control versus what you cannot control is much more effective. Dwelling on the what if’s only drains your mind and conjure up what may potentially be a karmic negative consequence. Be positive, think positive, and act positive and the universe will manifest positive outcomes; for the greatest weapon we wield is the ability to guard our thoughts from evil.
Case Study: Sophia Amoruso

3. “The only thing I smoke is my competition.”

As Amoruso depicted in the introduction of her book, “Abandon anything about your life and habits that might be holding you back. Learn to create your own opportunities. Know that there is no finish line; fortune favors action.” She never wasted energy on the naysayers or those that threw sticks and stones her way during her Ebay days. She instead channeled all the negativity as fuel to prove her competitors wrong and propel her business and brand forward. With her innovative marketing methods at the height of the Myspace zeitgeist, she became the “Cinderella of tech” as the New York Times coined and gained a hefty amount of followers full of trendy young women willing to buy her vintage finds as well as promote the Nasty Gal lifestyle.
 Case Study: Sophia Amoruso

4. “The straight and narrow is not the only path to success.”

It took seven years for Sophia Amoruso to build her empire. Although it’s technically considered a short period of time to create an online fashion retail store grossing over $100 million and employing more than 350 employees, the path was no yellow brick road. It took a few turns of unprecedented accidents involving dumpster diving, hitchhiking, getting caught shop lifting, working at Subway, becoming a security guard for Art Institute, and having bad credit to get to being the face of the famous term #GirlBoss. Despite the roller coaster ride, Amoruso persevered and prevailed. Now, in 2015, she stands as the Founder and Executive Chairman of Nasty Gal with a net worth of over $250 million at the tender age of thirty.
  Case Study: Sophia Amoruso

READ  10 Things Men Do That Women Can Start Doing

5. “Bet on yourself.”

Because quite frankly, if you can’t bet on yourself, no one else will. Amoruso believes enough in herself that everyone else believed in her too. As she mentioned in her book, in 2011 during a TED Talk in San Francisco, Mel Robbins explained that the chances of a person being born is about 1 in 400 trillion; and that in this world of you being one in billions, “someone has to succeed, [it] might as well be you.”

“And once you’ve found success, don’t stop. It’s not about being insatiable; it’s about not resting on your laurels. This crazy, loopy universe that we live in is pretty entertaining, and we’re only here for a short amount of time. #GIRLBOSSes make it count. Look up and look around, and if you’re not finding something inspiring, then you’re probably not looking hard enough. Remember, I touched every piece of clothing in those thrift stores. You have to do that with your life.” – #GIRLBOSS, Sophia Amoruso


#girlboss BC

 Did you get a chance to read #GIRLBOSS already? Share your thoughts on the book and tag us at #conqueringWonderland!

The Modern Alice

Join the movement: #ConqueringWonderland


* Image Disclaimer: The Modern Alice creates no claim or credit for images featured on our website unless otherwise noted. All visual content is copyrighted to it’s respectful owners and we make every effort to link back to original content whenever possible. We follow typical web protocol through a general creative commons license, also generally known as “guide for internet sharing” where we believe in providing and receiving, proper attribution to the original author, artist or photographer. If you own rights to any of the images, and do not wish them to appear here, please contact us and they will be promptly removed.

  • Those illustrations are absolutely gorgeous. And this is a book that I’ve been meaning to pick up! I need some inspiration and motivation!


    michenn OOTD Black and White

    • Thank you for taking the time to check out my blog post Michenn! And aren’t those illustrations fabulous?! #Girlboss is a GREAT book and definitely lives up to all the hype. I highly recommend it! Can’t wait for her new book!

      The Modern Alice

  • sp

    honestly i am an artist and when i pass those thrift stores i do not find sth inspiring i am wondering what she did to sell those crappy clothes on ebay? we have crazy people prefer buying used online paying 250$ still for a used object rather than real price.