Let the Words Commandeer Your Mind

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Ultimate Must-Haves

If there is any author that needs to have permanent space in your library, it would undoubtedly be Robert Greene. His writing style is not only riveting, but intellectual. Each lesson unveiled exposes you to the truth behind manipulation (whether used positively or negatively is up to you) that can be tactfully used to align yourself towards the path to success. Robert’s books are the ultimate reference guides to strategy, power, and seduction. Every book published is well researched and organized, contributing heavily to becoming international best sellers. If you need to start with one, we recommend 48 Laws of Power – it’s a staple for any Modern Alice.

The 48 Laws of Power
Word Wednesday: Intelligence

On This Month’s Nightstand

THE ALCHEMIST

Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemisthas become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.

Paulo Coelho’s masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago’s journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life’s path, and, most importantly, to follow our dreams.

Our thoughts…

Sometimes, we stumble upon books that inspire us -not through statistics or grand delusions, but through captivating storytelling of adventures and hardships. The Alchemist is a must-read for those looking for a higher purpose and itching to take a chance at what might just be the right leap from your ever so mundane lifestyle. It’s a light read with a powerful message of self belief and taking a chance.

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Our thoughts…

If you’re looking to grow your brand as an influencer, your bootstrapped business, or your employer -then this book is for you. Ryan Holiday reveals the unconventional methods hybrid marketers/engineers have employed to create a cult-like buzz for their products. 

*** Each book has been bought with our own money and each recommended book is not sponsored (unless otherwise noted). We do, however, have an affiliate marketing and will receive compensation if the book is bought through The Modern Alice.